Scores & Metrics
The scoring system helps you understand which leads look credible, who fits your customer profile, and where the clearest buying signals are showing up.
What the lead scores mean
Each lead is scored to help you decide who looks credible, who matches your customer profile, and who is showing active signs that the timing might be right.
- Legitimacy score estimates whether the person and company look real and reachable.
- Buyer fit score measures how closely the lead matches your customer profile.
- Problem signal score reflects how strongly the research suggests the lead is dealing with the pain you solve.
- Likelihood to buy blends the signals into a single sorting score.
How public conversation openings affect prioritization
A strong public thread can raise the urgency of a lead because it shows the person is already talking about the topic in public. Those threads are promoted only when the overall fit is strong enough to justify action.
- Public conversation openings show up when a lead appears to be the author of the post.
- The strongest threads are the ones most aligned to your products, goals, and problem themes.
How to use the scores in practice
Use the scores as a guide, not an autopilot. The best results usually come from combining the numbers with the written rationale and the evidence links on the lead detail page.
- Start with high-fit leads that also show a strong problem signal.
- Open the evidence before you decide whether a lead belongs in outreach or nurture.